We are delighted to celebrate an incredible result for two Inspire New Homes clients at the First Time Buyer Readers’ Awards 2026.
Following four shortlisted entries across two clients, Hammersmith & Fulham Council and Hexagon Housing Association both received recognition at this year’s awards. A fantastic achievement for the teams behind these developments and the first-time buyers they were created for.
The awards took place on Friday 25 September 2026 and celebrated excellence across the UK new homes and housing sector, recognising the organisations, developments and initiatives making a positive difference to first-time buyers.
More details about the event can be found on our previous post about these awards.
Four shortlisted entries. Two clients. Two award-winning results.
Inspire New Homes was proud to support the sales and marketing of both clients and the developments recognised this year.
Hammersmith & Fulham Council:
- Best New Development in the South for EdCity 2026
- Best Energy Efficient Home for Fulham Quarter 2026
Hexagon Housing Association:
- Best First-Time Buyer Apartment for Chalkstone Lane 2026
- Best Small Medium Development for Chalkstone Lane 2026
Collectively, these developments will help more than 90 first-time buyers access a home of their own.
Behind every successful development is much more than a sales campaign. It requires collaboration across development, sales, marketing, communications, customer experience, legal, finance and delivery; all working towards the same objective: getting the right homes to the right people.
Hammersmith & Fulham Council – EdCity
Recognised in the Best New Development in the South category
EdCity is a pioneering mixed-use development in the heart of White City, delivered by Upstream Homes, the development arm of the London Borough of Hammersmith & Fulham. The scheme combines high-quality architecture with social purpose, bringing together education, innovation and affordable housing within one development.
In one of London’s most expensive boroughs, EdCity delivers a 100% affordable housing programme, including social housing, Intermediate Rent homes prioritising key workers and Shared Ownership. Shared Ownership deposits started from just over £5,000, helping make home ownership accessible to households who might otherwise be priced out of the area.
For Inspire New Homes, being part of bringing these homes to market has meant ensuring the sales and marketing strategy reflects the wider ambition of the development: creating genuine opportunities for people to live and build their future in Hammersmith & Fulham.
To see EdCity recognised at the First Time Buyer Readers’ Awards was a fantastic moment for everyone involved.
Hexagon Housing Association – Chalkstone Lane
Best Small Medium Development – Chalkstone Lane
At 3 Chalkstone Lane in Blackheath, Hexagon Housing Association has delivered six one, two and three-bedroom Shared Ownership apartments as part of a wider 63-home development by Vabel. Shared Ownership homes were launched from £100,000 for a 25% share, combining affordability with the design quality normally associated with private developments.
The development incorporates contemporary architecture inspired by the area’s Victorian and industrial heritage, alongside private balconies, generous layouts and a landscaped rooftop garden. Sustainability is also embedded within the scheme through ground source heat pumps and MVHR systems, helping reduce environmental impact and support lower energy consumption.
Winning Best Small Medium Development is fantastic recognition for a development that demonstrates affordable housing does not have to compromise on design, specification or customer experience.
More than an award
Awards matter because they recognise the enormous amount of work that goes into delivering new homes successfully. But for us, the bigger measure of success is what happens afterwards.
It is the first-time buyer collecting their keys.
The household able to remain in the community they know.
The key worker who can afford to live closer to where they work.
And the housing provider that has successfully transformed a development pipeline into occupied homes and thriving communities.
That is ultimately why we do what we do. A huge congratulations to Hammersmith & Fulham Council, Hexagon Housing Association and every member of the teams involved. We were incredibly proud to share the evening with both clients and to see their work recognised.
Working with Inspire New Homes
Inspire New Homes works with housing associations, local authorities and developers to successfully bring new homes to market and improve sales performance.
Our support includes:
- Sales and marketing strategy
- Development mobilisation and launch
- Shared Ownership and private sale
- Sales delivery and pipeline management
- Agency procurement and management
- Marketing and communications
- Customer journey and experience
- Sales performance reviews and consultancy
- Support with challenging or unsold developments
Whether you are preparing to launch a new development, reviewing an existing sales programme or need additional expertise to improve performance, we can work alongside your team from strategy through to delivery.
Want to discuss your next development?
Email: info@inspirenewhomes.co.uk and start a conversation with us
