Helping Worthing Homes Exceed Sales Targets Through Strategic Interim Support

Client: Worthing Homes

Service: Interim Sales Support & Process Review

During a period of staff shortage, Worthing Homes appointed Inspire New Homes to provide interim sales support and maintain momentum across its new-build and resale programmes.

Our consultancy was responsible for progressing live sales to completion, instructing agents on upcoming developments, and ensuring continuity of service for customers and stakeholders.

We also undertook a full review of sales, resales, and staircasing procedures, identifying areas to strengthen compliance, streamline operations, and improve customer experience.

Through hands-on delivery and process refinement, Inspire New Homes helped Worthing Homes exceed its sales targets – demonstrating how strategic interim support can protect performance and drive results even during times of internal change.

Enhancing Compliance and Efficiency: Reviewing Wandle Housing Sales & Leasehold Procedures

Client: Wandle 

Service: Sales & Leasehold Procedure Review

Wandle Housing Association appointed Inspire New Homes to conduct a full review and update of their sales and leasehold procedures, ensuring alignment with current regulation, best practice, and organisational efficiency.

Our consultancy analysed existing processes across resales, staircasing, and lease extensions, identifying opportunities to improve consistency, compliance, and customer experience.

We produced a suite of updated policy documents, workflow templates, and procedural guides – designed to support internal teams, streamline approvals, and enhance audit readiness.

The outcome was a clear, compliant, and modernised framework that has strengthened governance, improved communication between departments, and delivered a more transparent and effective service for residents.

Through practical recommendations and sector insight, Inspire New Homes helped Wandle Housing Association implement a sustainable process structure that supports both operational efficiency and resident satisfaction.

Haringey Council marketing Strategy for Over-55s Housing Scheme

Client: Haringey Council

Service: Marketing Strategy, Creative Procurement & On-Site Launch Management

Inspire New Homes was appointed by Haringey Council to support the launch of its new Over-55s housing development, Wingspan Walk in Tottenham Hale. The brief focused on creating a compelling marketing strategy to help rent new homes and encourage local residents to downsize into modern, energy-efficient accommodation.

We developed a targeted marketing and communications plan designed to reach existing council tenants aged 55 and over, highlighting the lifestyle, accessibility, and environmental benefits of the new homes.

Our consultancy services included:

Organising a fully dressed show home to showcase design and quality.

Instructing and managing a creative agency to design branded materials and detailed floor plans.

Coordinating an engaging on-site launch event, supported by printed collateral and digital promotion.

The campaign successfully raised awareness of Wingspan Walk, positioning it as an attractive downsizing option for older residents while helping the council free up larger family homes.

Through clear messaging, community engagement, and strategic delivery, Inspire New Homes helped Haringey Council achieve its dual objective of supporting older residents into new homes and improving housing availability across the borough.

Launching Newham’s First Direct Shared Ownership Sales Delivery

Client: Newham Council

Service: Shared Ownership Launch, Sales Strategy & Marketing Consultancy

For the first time, the London Borough of Newham took direct control of selling shared ownership homes. Inspire New Homes was appointed to lead this landmark initiative—providing expertise across sales, marketing, procurement, and customer experience to ensure a smooth and successful launch.

We advised on unit layouts and specifications to enhance market appeal, orchestrated on-site service charge visits, and prepared a key decision report for the appointment of sales agents via framework procurement. We also established clear sales processes and operational policies to ensure long-term efficiency and compliance.

Our team delivered in-depth market analysis, pricing advice, and a comprehensive marketing strategy—covering digital, print, and local engagement—to attract buyers and deliver a seamless, customer-focused experience.

Through strategic insight and hands-on delivery, Inspire New Homes helped Newham Council establish a strong foundation for future shared ownership sales and expand access to affordable homeownership across the borough.

Boosting Private Sales & PRS Success for Medway

Client: Medway Development Company

Service: Private Sales Strategy, PRS Optimisation & Marketing Consultancy

Medway Development Company appointed Inspire New Homes to strengthen its private-sales and PRS (Private Rented Sector) performance. Facing challenges around demand generation, market positioning, and operational coordination, we were asked to deliver measurable improvements through refined strategy and hands-on implementation.

We reviewed the existing sales-agent model, introduced a refreshed joint-agent approach, and realigned pricing and positioning to reflect real-time market data. To enhance buyer experience, we designed and delivered a customer-focused marketing suite, showcasing each development’s unique selling points.

For the PRS portfolio, we collaborated with the lettings agent to refine campaigns, streamline handovers, and support tenant onboarding – ensuring homes were tenant-ready and residents received a smooth, professional experience.

Impact:

Increased enquiries and viewings through a new joint-agent strategy

Improved buyer engagement and stakeholder feedback via an upgraded marketing suite

Higher let rates and stronger resident satisfaction across the PRS portfolio

By refining strategy, strengthening processes, and elevating the customer journey, Inspire New Homes helped Medway Development Company achieve stronger commercial performance and a more efficient, customer-centred delivery model.

Seamless Integration: Managing the SBHG & Guinness Merger

Client: Shepherd Bush Housing Association & The Guinness Partnership

Service: Interim Sales Leadership & Merger Transition Consultancy

When Shepherds Bush Housing Group (SBHG) joined The Guinness Partnership, Inspire New Homes was appointed to lead the transition as Interim Head of Sales.

We managed the full handover of sales operations and staff transfer under TUPE, ensuring clear communication, business continuity, and full compliance throughout the process. Our consultancy approach protected service standards, retained key expertise, and supported team integration across both organisations.

By aligning people, systems, and processes, we enabled a smooth transition across staffing, scheme handovers, and digital platforms—creating a unified structure ready for long-term growth.

This successful merger demonstrated how strong leadership, collaboration, and strategic planning can turn organisational change into a lasting opportunity for improvement and stability.

Refreshing Leasehold Procedures

Client: Hexagon Housing Association

Service: Leasehold Process Review, Compliance Audit & Operational Improvement

Hexagon Housing Association appointed Inspire New Homes to review and enhance its leasehold processes, covering resales, staircasing, right-to-acquire, and lease extensions. The objective was to streamline operations, strengthen cross-departmental communication, and ensure full compliance with regulatory standards and best practice.

Working closely with Hexagon’s Sales and Neighbourhood teams, we carried out a comprehensive audit of existing processes and communication workflows. Our consultancy identified areas for improvement, helping the organisation align practices with industry regulations, modernise administrative procedures, and simplify the overall customer journey.

We also explored opportunities to improve income generation and resident engagement, introducing innovative initiatives such as virtual staircasing events to increase participation and revenue.

Sales & Aftercare Team Implementation

Client: Be West (Shepherds Bush Housing Group)

Service: Shared Ownership Launch, Sales Strategy & Brand Development

Inspire New Homes was commissioned to launch SBHG’s Shared Ownership programme, creating a new brand presence and a robust sales infrastructure to accelerate delivery and performance.

Within just six weeks, we successfully introduced the new sales brand, “Be West,” supported by a fully functional sales website and end-to-end customer framework. Our consultancy delivered a complete go-to-market strategy, combining branding, digital engagement, and process design to achieve rapid market traction.

Recognising that strong aftercare is essential to long-term success, we also established an in-house sales and aftercare team from the ground up — ensuring customers received professional guidance from first enquiry through to completion and beyond. This approach dramatically improved the overall customer experience and operational efficiency.

The results spoke for themselves: £9.4 million in initial tranche sales, 107 shared-ownership homes sold, and multiple industry awards within the first year, positioning Be West as one of the most credible and customer-focused new entrants in the shared-ownership market.

New Build Sales Strategy & Branding

Client: Islington Council

Service: Sales Strategy, Brand Development & Programme Optimisation

Islington Council appointed Inspire New Homes to refine and strengthen its new-build sales programme, ensuring a commercially competitive approach that remained fully aligned with local governance and social-value priorities.

Our consultancy developed a comprehensive resource strategy that balanced external agency support with in-house recruitment to maximise efficiency, accountability, and performance.

A key part of our role involved managing and improving the performance of an existing external sales agent. We implemented a revised, results-driven strategy that introduced off-plan sales for the first time, streamlined the customer buying journey, and established a consistent process from enquiry to completion.

We also led the creation and rollout of the ‘In Islington’ brand, positioning the council as a trusted, commercially astute provider of new homes while maintaining sensitivity to political and community contexts. Alongside this, we launched a new sales website to improve buyer experience and reinforce the council’s reputation for quality, accessibility, and innovation.

The results spoke for themselves: £60 million GDV sales delivered and exchanged on the council’s first off-plan sale

Aftercare Process Review

Client: Westminster City Council

Service: After-Sales Care Review, Customer Journey Consultancy, and Process Optimisation

Westminster City Council engaged Inspire New Homes to review and enhance their after-sales care process, focusing on improving the customer journey from exchange through to completion and the warranty period.

Over a six-month consultancy, we conducted a comprehensive audit of Westminster’s aftercare operations to refine procedures, strengthen brand perception, and identify cost-saving opportunities across the delivery cycle.

Our review included a detailed assessment of Employer’s Agent (EA) and Employer’s Requirements (ER) processes, identifying key inefficiencies and areas for improvement. We produced a strategic recommendations report and presented our findings to the board of directors, outlining practical, actionable changes to optimise the purchaser experience and streamline internal workflows.

The project has since influenced Westminster’s wider development and aftercare framework, setting a new benchmark for service delivery and customer satisfaction.

Sales & Marketing Support

Client: CHS Group

Service: Interim Sales & Marketing Management, Process Optimisation, and Strategic Marketing Delivery

Cambridge Housing Society Group, a leading housing association in Cambridgeshire, appointed Inspire New Homes to oversee their sales and marketing function for both shared ownership and outright sale homes, while also managing their market rent portfolio to ensure financial performance and development pipeline sustainability.

During a period of internal transition, our consultancy provided strategic stability and hands-on delivery, ensuring business continuity and maintaining sales momentum. We conducted a full review of existing sales processes, progressed live transactions, refreshed agency agreements, and led the recruitment and onboarding of a permanent in-house sales team.

Our four-tiered marketing strategy—focusing on brand positioning, digital presence, visual storytelling, and community engagement—helped CHS Group stand out in a competitive market and strengthened its reputation as a trusted regional housing provider.

National Shared Ownership Campaign – Campaign Director

Client: Keaze

Service: Campaign Strategy, Stakeholder Engagement & Marketing Delivery

As Campaign Director for the National Shared Ownership Campaign, Inspire New Homes played a pivotal role in driving sector-wide collaboration and delivering a unified message around the benefits of shared ownership across the UK housing market.

Our consultancy led the strategic coordination, stakeholder engagement, and campaign delivery, securing provider contributions, increasing visibility, and aligning messaging across multiple housing associations and partners.

Through targeted outreach and one-to-one meetings, we successfully promoted the initiative to national housing providers — securing crucial funding and participation to expand its reach and strengthen consumer understanding of shared ownership as a pathway to homeownership.

We also chaired and managed monthly steering group meetings, ensuring strategic alignment, collaboration, and accountability among all stakeholders.