The property industry awards season is firmly upon us, with a number of prestigious ceremonies taking place in September, including the First Time Buyer Readers’ Awards, Evening Standard New Homes Awards and the Inside Housing Development Awards. Later in the year, we look forward to the Oscars of the housebuilding industry, the WhatHouse? Awards.
Here at Inspire New Homes, we’re passionate about helping our clients win the awards they deserve. Having launched the Be West brand (now part of Guinness Homes), we subsequently helped them pick up awards at the First Time Buyer Readers’ Awards and the Evening Standard Awards for their flagship development, Waterside Heights.
So, what’s the value of entering awards? Here are our top three reasons why winning awards is an essential aspect of your sales and marketing strategy…
- Gain consumer confidence
Winning a credible industry award supports your sales and marketing strategy, giving consumers even more confidence in the quality of your brand.
Awards supported by well-known newspapers and magazines have the added wow-factor for perspective buyers, so be sure to use those shortlisted and winner logos on your marketing materials.
- Benchmark yourself against your industry colleagues
Healthy competition breeds best practice across any industry, and the property industry is no exception. Seeing how your new developments measure up against the competition is a great way to benchmark yourself. Equally, attending awards to see what’s winning can be a great way to keep in touch with the latest industry trends.
- Reward your team
In the housing sector, we work hard all year to help get thousands of buyers onto the property ladder. Winning or being shortlisted for an award is a great way to reflect on your team’s hard work and dedication. Awards are something every aspect of the business can be proud of – from your sales and marketing team to your development team.
Interested in finding out more about how we could help you with your sales and marketing strategy? Get in touch and email us at info@inspirenewhomes.co.uk
