Marketing Consultancy
Our Marketing Consultancy service delivers fully bespoke strategies tailored to your development’s objectives and audience. At Inspire New Homes, we understand the importance of visibility and differentiation in an increasingly competitive housing market. We combine market intelligence, brand positioning, and performance analytics to craft marketing campaigns that drive genuine engagement and measurable results. From launch planning and creative direction to digital marketing, on-site collateral, and buyer lead conversion, we provide end-to-end marketing support that accelerates sales and lettings performance. Our goal is simple - to ensure your homes stand out for all the right reasons and reach the buyers and residents who need them most.
Brand Creation
Our Brand Creation service is designed to help you build a distinctive and credible identity for your development, scheme, or business – one that reflects your values, connects with your audience, and drives engagement.
We work collaboratively with you to shape every aspect of your brand, ensuring consistency across all touchpoints:
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Name Generation – Developing a relevant, memorable, and registrable name that captures your vision and aligns with your target audience.
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Brand Identity – Creating a complete visual language for your brand, including logo design, tone of voice, and usage guidelines to ensure coherence and recognition.
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Website Development – Designing an online presence that functions as a key conversion tool for inbound marketing and lead generation. This can include a standalone microsite or a dedicated page linked to your existing website.
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Social Media Presence – Establishing a strong and consistent voice across your social channels, ensuring your digital presence reflects your brand identity and engages effectively with your audience.
Our consultancy approach combines creative direction with strategic insight, helping you launch brands that not only look exceptional but perform effectively in a competitive housing and property market
Marketing Research & Strategy
Our Market Research & Strategy service ensures your developments are positioned to perform – delivering the right homes to the right buyers, at the right time.
We work collaboratively with your team to develop data-led marketing strategies that drive sales within agreed timeframes and support long-term business objectives.
As specialists in off-plan sales strategies, we help clients achieve reservations well before properties are ready for viewing — reducing costly void periods, increasing cash flow, and improving customer satisfaction.
Every project begins with detailed market research and competitor analysis, providing a clear understanding of local demand, pricing, and buyer demographics. From there, we produce a comprehensive Marketing Strategy Report outlining:
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Market and competitor insights
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Price point comparisons and positioning
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Defined target audiences by tenure
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Marketing objectives and key messages
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Channel selection and campaign timeline
Our consultancy approach blends insight, creativity, and precision, helping you make informed decisions that optimise sales performance and deliver measurable results.
Media & Advertising
Our Media & Advertising service ensures your developments reach the right audiences through the most effective mix of digital and traditional channels.
Leveraging our strong relationships with leading media partners and advertising suppliers, we coordinate every aspect of your development launch, brand campaign, or ongoing marketing activity – ensuring consistent messaging, strong visibility, and measurable results.
From social media and paid search advertising to out-of-home, print, and local brand campaigns, we plan, procure, and manage your media activity efficiently and transparently.
Our goal is to help you maximise reach, optimise budgets, and build brand awareness that converts interest into qualified buyers – driving sales performance across every stage of your marketing strategy.
Brochures & Signage
Our Brochure & Signage service brings your development to life with high-quality marketing materials that look great and tell your story clearly.
Once your brand identity is in place, we’ll take care of everything – from design and production to print and installation.
Whether you need show-home brochures, price lists, window stickers, hoardings, or on-site signage, we’ll make sure every detail is consistent, professional, and true to your brand.
Our goal is simple: to make your development stand out, attract the right buyers, and create a polished, memorable first impression.
PR & Social Media Strategy
Our PR & Social Media service helps you grow your brand, reach new audiences, and build trust online and in the community.
We’ll work with you to create a clear tone of voice and brand presence that reflects who you are —-from your overall business identity to individual development branding.
Partnering with our trusted media and creative agencies, we can:
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Develop and manage your social media strategy across all major platforms.
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Create engaging content that tells your story and promotes your developments.
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Coordinate press coverage, community features, and award submissions to boost visibility.
Whether you’re launching a new housing scheme, promoting shared ownership, or strengthening your reputation in the property and housing sector, Inspire New Homes ensures your message stands out and makes a lasting impression.
Inspire new customers with first class sales services
Contact UsSales Consultancy
We offer services in sales, marketing and lettings for a wide range of clients including Local Authorities Housing Associations and Private Developers. Our sales service is effective, compliant and offers an excellent customer experience
Learn moreMarketing Consultancy
Inspire provides a fully bespoke marketing strategy to support your project development needs, and understands the importance of standing out in a competitive market, we provide a range of solutions to assist you in the sale or letting of your properties.
Learn moreAfter Care
Inspire are experts in managing the defect process for new builds. We can manage your after care process from managing snags, defects to home demonstration on completion. We believe after care must be better, faster, comprehensive and more professional than ever before.
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